The Utah Office of Tourism announced Monday that it has named Sartha Global Marketing LLP as its official representative in India, a move aimed at tapping the country’s expanding outbound travel segment.
New partnership targets Indian travelers
Sartha Global Marketing will handle Utah’s outreach to Indian travel trade and media, rolling out public‑relations and advertising campaigns that showcase the state as a year‑round destination. The firm’s mandate includes building relationships with tour operators, journalists and digital influencers.
According to the agency, India ranked ninth in visitor spending for the state in 2025. Forecasts project a 16 percent rise in Indian travel expenditures between 2024 and 2030, driven by longer‑haul aspirations and better air links to the United States.
“By partnering with Sartha, we plan to expand our outreach in the Indian market and position Utah as a premier travel destination for aspiring travelers,” said Rachel Bremer, Global Markets Director at the Utah Office of Tourism. “This appointment builds on our growing travel trade and media network and destination awareness in India, generating greater interest among potential Indian travelers.”
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What Utah offers Indian visitors
Utah boasts a mix of outdoor recreation that includes skiing, snowboarding, white‑water rafting, boating, hiking, biking and fishing. The state also contains several nationally protected areas, such as its famed national parks and monuments, which attract nature‑focused tourists.
Urban centers and historic towns add cultural depth, with local heritage sites and a lively arts scene that complement the natural attractions. The combination of rugged terrain and city life makes the region a distinct option for travelers seeking varied experiences throughout the year.
Sheema Vohra, Managing Director at Sartha Global Marketing, said, “We are delighted to represent Utah in the Indian market. With the state’s unique topography, endless outdoor adventures, and a diverse range of experiences for all ages throughout the year, we hope to inspire more Indians to discover this beautiful destination.”
For more information on Utah’s national parks, see the official National Park Service page.
